Doing the 7 day sugar free diet, I didn't feel deprived or starved. You truly do lose the cravings, it's amazing. I feel great. I plan to continue with the eating plan I would recommended to anyone to do the cleanse. I lost about 4 pounds in 7 days I feel so much better . I'm not as irritable as I was, always wanting to eat something and then feeling bad for having over eaten and eaten poorly. I was really concerned about this past weekend because of Halloween. Normally having access to all those little chocolate bars would be a real problem for me. I haven't had any and more importantly I haven't had the desire to eat them.